APW Blog

Marketing That Doesn’t Suck!

Hello, APW sisters!  This is a public service blog aimed at my FiFP (Friends in Financial Planning) and anyone in the business of helping clients make big money decisions.  I’m looking at you, Realtors, CPAs, insurance professionals, and mortgage brokers Not to brag (definitely bragging), but I have received many

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What’s in a Vision?

In what ways do you want your life to look different? At the core of behavior change is the notion that a clear destination makes the journey possible. The more concrete you can be about where you’d like to go, the easier it becomes to plan out action steps that’ll

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What does a Health Coach do anyway?

I had the same question when I was hired by a large health tech company just under 4 years ago. Now, after sustaining one role and complementing it with a number of others in the health coaching space, including my first real go at entrepreneurial-ship, I know the answer to

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